Mark L. Morris Sr. His ideas were visionary in veterinary medicine, and he soon had the chance to prove his theory. A young blind man named Morris Frank asked Dr. Morris if anything could be done to save his guide dog, Buddy, who was having kidney health issues. The result of Dr. Morris' efforts was the nutritional formulation that became the first product in the Hill's Prescription Diet line of therapeutic pet foods, and the world's first pet food designed for kidney health.
Soon after, Hill's Pet Nutrition was founded and the field of clinical nutrition sprang to life. We believe all animals - from your pet to the companion animals we care for - should be loved and cared for during their lifetimes. We believe quality care for pets includes optimal nutrition, veterinary healthcare, daily exercise and an enriching environment with lots of love. All pets at Hill's Pet Nutrition live in such an environment.
We only use compassionate, non-invasive methods necessary to develop nutritional technology so dogs and cats around the world live long, healthy lives. Our breakthroughs in pet nutrition are unmatched in the pet food industry and we've built our business and reputation on always practicing the highest ethical standards.
Our foods for dogs and cats are formulated for the optimal balance of nutrients and best taste. We know the best nutrition for your pet not only meets nutritional needs, but also avoids excess nutrients, such as fat and salt, that can be harmful over time. Your pet's well-being is our reward. In addition to a staff of veterinarians and board-certified specialists in nutrition and internal medicine, we also have a staff of companion pets. Our furry team members put our products to the test; ensuring pets get the most nutritious, best-tasting food available.
In return, we give them everything a pet could want, including clean, roomy living quarters, exercise areas, an agility course and plenty of friends, both human and animal. Each pet has his own dedicated team. They develop a strong trust and human-animal bond, just like you and your pets do. Learn more about our commitment to animal welfare.
Consequently, our products have been trusted by millions of pet owners since , and, today, veterinarians recommend and feed their own pets Hill's products more than any other brand of pet food. In , Dr.
At the time, this was one of only two small animal hospitals in the United States. Morris believed managing nutrition could have a positive effect on the health of companion animals. Every day we prove that quality scientific technology and compassionate animal care go hand-in-hand for the improvement of pets' healthy lives. No study will be performed on dogs or cats that requires euthanasia.
When studying how a nutrient is absorbed, distributed, stored, used and released by a dog's or cat's body, we only use research methods that are the veterinary equivalent of human nutritional or medical studies.
This is based on the belief that what is painful to humans is also painful to dogs and cats. Updated: November 13, am. That makes the company well positioned to capitalize on the pet humanization and pet food premium-ization trends.
Plus, after just one year in the mass market channel, they surpassed brands that had been there for decades. Credit their marketing. They settled two false advertising lawsuits in , one by Purina and the other a class action, after two years of litigation. Talking to reps from other pet food companies, some wondered if their companies could have survived, let alone prospered, had they gone through similar problems. Pet owners of late are quick to abandon a brand for a single infraction, even if in reality the infraction is a nothingburger.
Americans increasingly are choosing dog and cat foods with ingredients and flavors that mimic their own meals. The image of lab-engineered nutrition like Hill's has become a liability in an age where the new mark of quality is organic or natural, and the brand has lost market share. When Brian Saunders, a year-old electrician in Tenafly, N. Hill's tried to respond with foods like Science Diet Nature's Best, whose ingredients included lamb, brewers rice, soybean meal and apples.
But "the consumer had a disconnect with this idea of Science Diet and a naturals product," Ian Cook, Colgate's chief executive, told investors last year. Hill's was founded in and acquired by Colgate in The company expanded the brand to over 95 countries.
The division became a source of consistent growth and a star performer in Colgate's portfolio. It also makes food under a Prescription Diet brand that veterinarians recommend for certain ailments.
It was and still is expensive food, and I now know that you can purchase a much better quality food for the same price or less. I hope the FDA gets revamped soon, it needs a full make over, to say the least. Can we contact our congressman to help out in these situations? However on many issues pet owners have written their representatives in Congress and they have done nothing to regulate the agency. Can someone prepare a letter or a petition that can be forwarded to congress, would that help?
There has to be thousands of pet lovers out there that would be more than happy to sign a petition. Your email address will not be published. Do you know what the differences are between Feed Grade and Human Grade pet food? Click Here. Pet Food is regulated by federal and state authorities.
Unfortunately, authorities ignore many safety laws. Click Here to learn more about the failures of the U. Did you know that all pet food ingredients have a separate definition than the same ingredient in human food? If your pet has become sick or has died you believe is linked to a pet food, it is important to report the issue to FDA and your State Department of Agriculture.
Click Here for more information on reporting to FDA. Click Here to find your State representatives. Subscribe to our Newsletter Click Here. About TruthaboutPetFood. Friends of TruthaboutPetFood. FDA told Hill's they failed to follow their own safety procedures From strange foreign objects, to bugs, to mold. Recent pet food feed Twitter posts.
All of these pet feed tweets were posted since May Maria is determined to be heard.
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