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Ben Martin and Kendal Peters, who sent the letter, posted a photo of the returned sheet where the latter is circled. Fashion brands can also cause people to trip over their words. French maker of high-end luxury goods Hermes, which traditionally specialised in leather, is sometimes pronounced 'her-meez', like the Greek messenger of the gods. Adidas, another sports brand, is pronounced 'a-DEE-das' with the emphasis on the second syllable, not 'AH-dee-das'.
Adidas, another sports brand, is pronounced 'a-DEE-das' with the emphasis on the second syllable, not 'AH-dee-das', which is common in the UK. Car brands can also prove tricky to pronounce.
German automobile manufacturer Porsche is pronounced 'por-sha', not 'porsh', and South Korean car company Hyundai should be said 'hun-day', not 'hi-yun-dai. German Volkswagen is also a bit of a tongue-twister. The 'L' is, in fact, silent, so the word is pronounced 'vo-ks var-gen'. Volkswagen is also a bit of a tongue-twister. Miu Miu, an Italian high fashion line named after designer Miuccia Prada, is correctly pronounced 'mew-mew'. Popular lager Stella Artois often has people fooled with it's French name.
While is common for people to pronounce the 'S' on the end, the correct way to order this drink is 'stel-ah ar-twa'. Hoegaarden, producers of a wheat beer from Belgium, is normally pronounced 'ho-gar-den' by Brits ordering the drink. However, in the country where it is made it is referred to as 'who-gar-den. French maker of high-end luxury goods Hermes, which traditionally specialised in leather, is sometimes pronounced 'her-meez', like the Greek god of war.
While is common for people to pronounce the 'S' on the end of the name, the correct way to order this drink is 'stel-ah ar-twa'. However, fashionistas know the brand should actually be referred to as 'air-mez'. Another faux pas is referring to French brand Givenchy as 'ga-vin-chee'. Those wanting to master this pronunciation need to affect a slight French accent and say: 'zhee-von-she'. Favourtie of the Kardashians, Balmain is pronounced 'bal-ma' and Balenciaga has a soft 'C' - pronounced 'bah-len-see-ah-gah.
Also very confusing for some is Swiss luxury watchmaker Hublot. Though to we Brits it may read as 'hub-lot', the correct way to pronounce the name is 'oo-blow'. Givenchy's glum-sounding footsoldiers say it thus in ads for their high-end scents.
Does this sound like the Shakespearean heroine Portia or like that thing that keeps the rain off porch? More like the former — it definitely has two syllables , and their official spokespeople confirm as much in their stupendously boring promotional videos. Long "i" or short? Wars have been fought over less. Run DMC adjudicated on this vexed issue years ago in their stirring if hagiographic hip-hop paean to their footwear of choice. But, with respect, what do Run DMC know? This side of the pond, we wear trainers, not sneakers, and keep that "i" nice and short.
Who's right? There is no Nike-like ruling on the pronunciation of Adidas. Another trainer brand with a confusing name? You'd better believe it. Take a female pig, the thing you put ice cream in and the kind of appreciative noise Wallace makes when he's had some fine Wensleydale cheese.
Put them together: "Sow-cone-ee". But all credit to him, a few weeks later the letter returned! And there you have it! The next of life's biggest questions to answer, then, is how to correctly pronounce "Adidas" - with a long or short "i".
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