Our first success story is a campaign created by the Entrepreneurs Organization EO. This campaign was created to help gain brand awareness, and it most certainly did the trick! The end result was a fascinating video which was a great format choice by EO for this campaign that earned over , impressions and over clicks.
This memorable campaign for Heineken included a collaboration with National Geographic. Not only was a video a great format choice for this campaign, but the collaboration also allows them to broaden their audience reach and create a compelling story.
Add your brand to this list of brand marketing success stories and start creating a strategy built to perform! We take a full-circle approach to online marketing with a focus on increasing conversions, repeat traffic and generating greater brand loyalty. This website uses cookies to ensure you get the best experience on our website. Please read our privacy policy. March 5, am. What is Branded Content Marketing? Share on facebook Facebook. Share on twitter Twitter. Share on linkedin LinkedIn.
Anthony T. These five examples of branded content are some of our favorites. They show that branded content can take totally different forms and tactics. One of the programs, The Morning Show, is a perfect example of branded content done right. Not only does the show feature A-list acting talent, a relevant, timely, and engaging premise, it also heavily features the wide range of Apple products throughout the series. While The Morning Show can be argued to be an excellent example of product placement, ultimately we believe this is just rockstar-level branded content.
This show was created by Apple for Apple and features their products in a way that highlights their diversity and integration into everyday life. In the videos, young athletes talk about how they spent their first big paycheck. They not only discuss things like luxury cars or fashion but also important financial decision they have made. This series is one of the most watched on GQ's channel because it combines entertaining content from top athletes with financial literacy.
Several talk about investing in property, paying off debts, and helping their families financially. This brand of energy drinks is one of the most successful examples of branded content. Today, most of their marketing is focused on creating stories that promote brand values, such as athleticism and love for risk taking.
No doubt, the most famous example of Red Bull's branded content is the jump of Felix Baumgartner from the stratosphere, at 38, meters high. The brand put together technical means to carry out the feat, which was a world record, and managed to have half a planet paying attention to them for days. According to some estimates, the returns from the related advertising tripled the investments.
The event was also very memorable and had a positive long-term impact on the brand. However, the stunt involved the risk that something could go wrong during the jump, which is why some brands refused to participate.
The most famous brand in the world no longer needs to communicate the fact that they manufacture soda. Instead, they have chosen to focus on communicating a universally popular value: happiness.
Within the Coca-Cola universe There are many examples of branded content:. This American lingerie brand is a great example of how to use events to generate branded content. Every year, Victoria Secret's famous fashion show generates widespread anticipation.
Thanks to this, they have achieved great brand notoriety and become unmistakable. Responsable de la estrategia de inbound marketing en Cyberclick. Experience in digital marketing, digital communication, media journalism, CRM management with Hubspot, creation of global content strategy, workflows and lead nurturing.
While the models wear the lingerie, the event has become such a pop culture staple, it is much more than traditional advertising, and stays one of the best examples of live event branded content to date.
Well, there are a lot of rumors flying around, but it all comes back to branding. Do you stop the show all together? Try and reframe it, or simply just take it off cable television and make people subscribe for it. This last spring, May , the Times reported that the show would no longer air on television. What is the purpose of this campaign, what is the objective?
What are you trying to solve? Or simply, what message are you trying to send? Throw that all in the brainstorming stage. This step will take time and is incredibly specific to whatever the campaign is. There are tools that make this process easier, especially when it comes to collaboration and goal setting. You can try this powerful project management software to keep your tasks, documents, conversations, and collaborations in one place. As straightforward as it is simple, you'll never have to dig through fragmented emails, files, and notes.
The Branded Content Marketing Association is an incredible resource for learning more about branded content. The BMCA is an organization run by advertising pros. The organization hosts workshops, events, and gives us great insight into industry professionals. What may be most helpful to you, is the service they provide called the Content Monitor. This is an online tool that determines better ways to run your campaign. It also gives case studies on branded content. Helps determine your return on investment ROI by researching how your campaign is performing against key brand metrics.
It lets you know which parts of your campaign are the strongest, and it shows you different tactics for optimizing your ROI. Branded content can be a powerful tool, and anyone with a value for people and perspective can create an effective campaign. Just because branded content is often more effective than generic ads, there are ways to make those ads, well, less generic. If you want to expand your business, no matter the size, social media is probably already your go-to.
The next post provides some insight into how to jump start your advertising across multiple key platforms. Manage video production timelines, tasks, storyboards, shot lists, breakdowns, call sheets. Made for video creatives, new media and film. Previous Post. Next Post. A visual medium requires visual methods. Once the business is tagged and the Allow Business Partner to Promote button is toggled on, publish your content. Navigate to the branded content post and tap three dots at the top right and select Edit from the menu.
Tap Add Partner to tag a business account in the post. Select the branded content photo or video to add to your story. Note: You cannot type a hashtag, mention any account as text, use stickers, GIFs, music, emojis or polling stickers.
Select the link icon that is located at the top of the story creation screen to open the More Options screen. Navigate back to the More Options screen and toggle on the Allow Business Partner to Promote button to give the business access to promote your story. Please note that once the advertiser runs the campaign, you will not be able to change this toggle setting. Note: At the present time, creators are not able to promote their own Stories as ads.
Note: Stories Archive feature must be set up in order for businesses to be able to promote your Story as a Branded Content ad. For instructions on how to enable this feature click HERE. Note: Edits cannot be made to an expired Story even if it is saved to your archive. Select the three dots that are located at the top of the story creation screen to open the More Options screen. Note: If the business appears in the search results but doesn't allow you to tag it, contact your business partner and ask to be approved.
Now the business partner has the option to promote the branded content story or post. You won't see a preview of what the Branded Content feed ad will look like, but it will look similar to this.
If you do not want the branded content post to display on your profile, it can be archived at any time. You won't see a preview of what the Branded Content Stories ad will look like, but it will look similar to this.
After the first 24 hours, the branded content Story disappears from your profile, but is saved to your archive. Advertisers can promote your Stories post as an ad after the post expires as long as it is in your Stories archive. Note: If the business partner has already launched a campaign, there is not a way to prevent the advertiser from running future campaigns.
When your business partner promotes your branded content post, you'll get a notification in the Branded Content section of the Instagram app that the ad campaign has been created.
In the Insights section of your app, you'll have access to all of your organic metrics like you normally would for branded content posts. Once the Branded Content feed ad campaign ends, your branded content post is eligible to be promoted again by that same business partner, unless you toggle off the Allow Business Partner to Promote option.
In other words, as long as you give permission, your post can be promoted more than once. Note: You won't be notified when the campaign ends. Edit and delete: After your branded content post has been promoted, you cannot edit or delete the content while the campaign is running or after the promotion ends.
You can only edit or delete the content if the business deletes the ad completely. Archive: You can archive the branded content post at any time when the ad is running or after the campaign ends. Promote your own post: As of September , it is now possible for creators to promote both their Facebook and Instagram organic branded content posts as ads on Instagram.
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